Case Study

When Briggs Equipment UK launched its own finance company, BE Finance, to help customers fund its products, it was vital its sales team quickly acquired the knowledge and skills to weave the extra benefits into their story.

Tailored sales training helped a leading international procurement business respond to challenging market conditions by giving its sales force the skills and confidence to drive its new strategy forward.

Atrium brought in Vertical Sales to make sure its management structure was strong enough to drive growth and meet the needs of its succession plan.

Quickly uniting a business behind a central strategy following an acquisition is vital, and a materials handling equipment supplier brought in Vertical Sales to help formulate a strong customer value proposition to drive the newly formed business forward.

There’s more to successful customer relationship management than simply launching a new system.

Taking key customer accounts for granted by being unresponsive can be a short-cut to losing them altogether no matter how market leading the products.